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Produced for
Vodafone Central
andÂ
3 Mobile
portals, andÂ
Vodafone Australia's
YouTube channel
Face-to-face interview negotiated with
Universal Records Australia
Produced in cooperation with
Vodafone Australia's
video production team
Conducted during album launch in March 2011
Capitalising on audience interest in new album
Hooray for Everything!!!
Integrated with campaign that successfully drove page impressions and audience engagement
Itchee & Scratchee for Planet 3
Content:
Video Interviews
,
Videos & Webisodes
ˑ
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